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Wilhelm Kempf Situating peace journalism in the context of social-psychological and media-sociological theories, this paper argues that peace journalism can best be furthered by a gradual process of development that adapts it to the level of conflict escalation, mainstream media discourse and over-all societal climate. Only if it takes these factors into consideration can peace journalism be effective and reach at least moderate segments of society. Hardliners who are already committed to a war frame can seldom be converted, but rather will defend their beliefs using all available means, including attempts to discredit peace journalism itself. In order to maintain their credibility, peace journalists must prove their integrity and avoid crossing the line separating journalism from activism.
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The author: eMail: cco@regener-online.de, Website: http://www.pfkn.regener-online.de/ |
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